Topic hub
Market Entry Strategy.
Disruption narratives are cheap. Most underestimate what the incumbent actually has and overestimate what a challenger can build in eighteen months. These pieces are case studies in market entry done right, including a Hyundai-backstopped greenfield in India and a category created by ignoring the saturated user base entirely.
2 pieces in this hub
Kia in India: A Strategic Autopsy
StrategyKia India market entry strategy: what de-risked the greenfield investment, the four transferable lessons, and what Kia got that an independent challenger never would.
The Blueprint for a Blue Ocean
StrategyHow Juno reconstructed the T&E market by ignoring the saturated employee segment and owning the uncontested space of Guest Management.